CHENGDU, May 31, 2026 – The recently concluded "2026 Experience Germany · German Brands Week" has once again yielded fruitful results in Sino-German economic and trade cooperation. Held from May 28 to 31 at Chengdu's iconic Eastern Suburb Memory, the event brought together over 30 premium German brands, offering Chengdu citizens an immersive German lifestyle experience while serving as a key gateway for German brands to enter the Southwest Chinese market. As a veteran bridge-builder in Sino-German trade, WIDER made a high-profile appearance at the event with a strong lineup of German brands under its distribution portfolio. Through sophisticated product displays and immersive interactive experiences, the WIDER pavilion vividly captured the meticulous craftsmanship and cutting-edge quality synonymous with German brands, earning high acclaim from professional buyers and consumers alike. On the evening of May 29, during the "Brands Night" ceremony, His Excellency Aron Mir Haschemi, Consul General of the Federal Republic of Germany in Chengdu, personally visited the WIDER exhibition area. After a detailed look at the German brands WIDER has introduced to China, Consul General Haschemi spoke highly of the company's pivotal role in Sino-German trade exchanges. Consul General Haschemi remarked: "WIDER has always been dedicated to German-Chinese trade, bringing outstanding German brands to China one by one, so that the broad population of Chinese people can benefit from excellent products made in Germany. This bridging role is of great significance in deepening our economic cooperation and fostering mutual cultural understanding."

The head of WIDER expressed deep encouragement by the Consul General's recognition, noting that the growing Chinese demand for high-quality, sustainable imported goods aligns perfectly with the "small but beautiful, refined yet strong" nature of German brands. By participating with its full brand portfolio, WIDER aims not only to showcase products but also to bring a German lifestyle defined by health, environmental responsibility, and premium quality to more Chinese families — with Chengdu as an emerging international consumption hub at the heart of this effort. WIDER's active participation also vividly reflects the evolution of Sino-German trade from one-way import to two-way, win-win cooperation. With the successful conclusion of German Brands Week 2026, WIDER and other Sino-German trading enterprises now stand at a new starting point. They will continue to explore the potential of Chengdu and the broader Western China market, helping more "Made in Germany" products take root and thrive in China.