WIDER Achieves Remarkable Success at 2018 Shanghai Beauty Expo, Joins Forces with International Authorities and Brand Leaders

WIDER Achieves Remarkable Success at 2018 Shanghai Beauty Expo, Joins Forces with International Authorities and Brand Leaders

(Shanghai, 2018) – WIDER, a leading cross-border e-commerce company, achieved resounding success and became a spotlight at the recently held 2018 Shanghai Beauty Expo. During the event, WIDER not only demonstrated its robust brand operation and market development capabilities but also had the honor of hosting several distinguished guests at its booth. The attendees included Ms. Birgit Huber, Vice President of the European Cosmetic Association; Mr. Wolfgang Han, President of a renowned brand partner; the Director of the Shanghai Free Trade Zone; and the Commercial Counsellor of the Spanish Consulate General in Shanghai. Their collective presence underscored WIDER's growing influence and pivotal role within the international beauty industry. Throughout the event, WIDER engaged in in-depth discussions with partners on topics including beauty market trends in China, innovations in cross-border e-commerce policies, and the opportunities for premium European brands entering the Chinese market. Ms. Birgit Huber, Vice President of the European Cosmetic Association, praised WIDER's contributions to fostering Sino-European industry exchanges, stating, "WIDER possesses a profound understanding of the Chinese market and impeccable channel and operational capabilities. It is an indispensable bridge for European beauty brands seeking entry into China." Mr. Wolfgang Han, President of the brand partner, shared the outstanding achievements his brand has accomplished on platforms like Tmall Global through its collaboration with WIDER. He commented, "Choosing WIDER as our strategic partner was one of the best decisions we have made. Their professional team ensured our brand's smooth landing and rapid growth in China." The Director of the Shanghai Free Trade Zone and the Commercial Counsellor of the Spanish Consulate General affirmed WIDER's model role in leveraging the policies of the Shanghai FTZ and bonded areas to facilitate Sino-Spanish trade. They agreed that WIDER's successful model provides valuable, replicable experience for more international brands looking to enter China via cross-border e-commerce.