（Shanghai,China， Nov 18） – Recently, WIDER Group, along with its German brands, was invited to participate in the German Brand Week event hosted by the Consulate General of the Federal Republic of Germany in Shanghai and AHK Greater China. The participation garnered significant praise, promoted trade between the two countries, and received high recognition from the Huangpu District Commission of Commerce in Shanghai. During the event, WIDER showcased innovative products and high-quality services from its German brands, attracting the attention of numerous industry representatives and visitors. Representatives from the German Consulate General in Shanghai commended WIDER for its achievements in brand building and market expansion, noting that it set a positive example for Sino-German economic and trade cooperation. The head of AHK Greater China also stated that WIDER’s participation added value to the event and facilitated deeper connections between enterprises from both countries.

The Huangpu District Commission of Commerce in Shanghai expressed full affirmation of WIDER’s performance, emphasizing its active role in promoting regional industrial upgrading and internationalization. The commission further highlighted its commitment to supporting similar collaborations to build more platforms for Sino-German economic and trade exchanges. A representative from WIDER stated that the group will continue to deepen its partnerships with German collaborators and contribute to the high-quality development of bilateral trade. The successful participation in German Brand Week has further strengthened WIDER’s brand influence in the Sino-German market.