Baby clothing
Soft everyday clothing designed around babies’ comfort and movement.
Brand family
ALANA
ALANA focuses on baby clothing and textile essentials for families.
01 / Brand overview
ALANA specialises in baby clothing and home textiles, using soft, comfortable fabrics to care for delicate young skin.
- Category
- Retail
- Origin
- Germany
- Founded
- 1986
02 / Brand positioning
A baby's first layer of soft protection.
03 / Core categories
Children’s clothing
Practical seasonal garments for growing children.
Organic textiles
Textiles with an emphasis on organic materials and responsible production standards.
Accessories and home textiles
Selected accessories and textile essentials for young families.
04 / Frequently asked questions
What does the ALANA range cover?
ALANA covers baby clothing, children’s clothing, organic textiles, accessories and home textiles. The exact assortment, product names and availability may vary by market.
What should be checked when choosing ALANA children’s textiles?
Check size, fibre composition, certification and care instructions on the individual garment. Product materials and availability can vary by collection and market.
Is every ALANA product shown on dm.de available in China?
Not necessarily. Assortment, compliance status, packaging and availability may differ by territory. Please refer to the officially marketed local range.
05 / Official sources and update date
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