Newsroom

Company and brand news.

News and milestones from WIDER’s work with international brands in China.

May 31, 2026 · company news

WIDER Bridges Sino-German Trade, Brings Premier German Brands to Spotlight at 2026 German Brands Week in Chengdu

CHENGDU, May 31, 2026 – The recently concluded "2026 Experience Germany · German Brands Week" has once again yielded fruitful results in Sino-German economic and trade cooperation. Held from May 28 to 31 at Chengdu's iconic Eastern Suburb Memory, the event brought together over 30 premium German brands, offering Chengdu citizens an immersive German lifestyle experience while serving as a key gateway for German brands to enter the Southwest Chinese market.

Chengdu-Germany Economic and Trade Cooperation Matchmaking Conference stage, Chengdu Daily video still

May 30, 2026 · press coverage

Chengdu Daily Covers WIDER at Chengdu-Germany Economic and Trade Matching Conference

Chengdu Daily's official report on the 2026 Chengdu-Germany Economic and Trade Matching Conference quotes WIDER CEO Xuan Li: rooted in Chengdu, WIDER can connect premium European products with the growing consumer demand across Southwest China.

April 2026 · company news

WIDER CEO Interviewed by Handelsblatt: Redefining German Brand Success via "China Speed"

[HANGZHOU, April 2026] — Handelsblatt, Germany’s leading financial newspaper, recently published an in-depth feature analyzing the complex landscape of the Chinese retail market. In the report, the CEO of WIDER (Hangzhou Waide)—the exclusive general agent for German drugstore giant dm-drogerie markt in China—shared key insights on how "China Speed" and localized decision-making are becoming the definitive factors for international brand survival.

2018 · company news

WIDER Achieves Remarkable Success at 2018 Shanghai Beauty Expo, Joins Forces with International Authorities and Brand Leaders

(Shanghai, 2018) – WIDER, a leading cross-border e-commerce company, achieved resounding success and became a spotlight at the recently held 2018 Shanghai Beauty Expo. During the event, WIDER not only demonstrated its robust brand operation and market development capabilities but also had the honor of hosting several distinguished guests at its booth. The attendees included Ms. Birgit Huber, Vice President of the European Cosmetic Association; Mr. Wolfgang Han, President of a renowned brand partner; the Director of the Shanghai Free Trade Zone; and the Commercial Counsellor of the Spanish Consulate General in Shanghai. Their collective presence underscored WIDER's growing influence and pivotal role within the international beauty industry.

2016 · company news

Alibaba Group Chairman Jack Ma and CEO Daniel Zhang Visit WIDER, Discussing the Future of New Retail

（China, 2016) – In 2016, China's e-commerce sector witnessed a high-profile executive exchange. Mr. Jack Ma, Executive Chairman of Alibaba Group, and Mr. Daniel Zhang (Zhang Yong), Chief Executive Officer, led a delegation on a special inspection and guidance visit to WIDER, a leading cross-border e-commerce service provider. This visit served not only as a significant endorsement of WIDER's professional service capabilities and pioneering spirit in the cross-border e-commerce field but also as a strategic meeting to deeply explore future business models at the dawn of the New Retail era.

2019 · company news

President of Century-Old French Honey Brand Marie Family Visits WIDER, Forging New Strategic Partnership

(China, 2019) – The president of Marie Family, a century-old renowned French honey brand, recently led a delegation on a special visit to the headquarters of WIDER, a leading cross-border e-commerce company in China, where the two parties officially signed a strategic cooperation agreement. This visit signifies that this prestigious European food brand will accelerate its strategic deployment in the Chinese market through WIDER's comprehensive and professional channels and services.

July 2024 · company news

WIDER PR Director Wang Xiaomeng Featured in Austin Li's "All Girls' Offer", Enhancing Brand Influence

(Shanghai, China, July 2024) – Mr. Wang Xiaomeng, Public Relations Director of leading cross-border e-commerce company WIDER, was recently invited to participate in the popular variety show "All Girls' Offer," hosted by top streamer Austin Li. This invitation signifies that the substantial influence and brand value of WIDER and its portfolio of overseas brands in the Chinese market have gained deep recognition within the top echelon of the streaming and commerce ecosystem.