WIDER brand portfolio

Brand Portfolio

WIDER works with brand owners to develop and operate brands in China through long-term, reviewable market work. This directory distinguishes the dm principal brand and brand family from other brands in the WIDER portfolio.

01 / Brand structure

dm Core Brand & Brand Family

Brand family

SUNDANCE

Retail

SUNDANCE covers sun protection and after-sun care for seasonal routines.

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Brand family

babylove

Mother & baby

babylove supports baby-care routines and the practical needs of families.

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Brand family

alverde

Retail

alverde presents natural cosmetics and care products for everyday routines.

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Brand family

Mivolis

Retail

Mivolis covers health, nutrition and everyday wellbeing categories.

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Brand family

Balea MEN

Retail

Balea MEN addresses practical grooming routines for men.

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Brand family

Jessa

Retail

Jessa is a feminine-hygiene range built around everyday personal care.

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Brand family

dmBio

Retail

dmBio offers an organic food range for everyday meals and pantry choices.

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Brand family

dm

Retail

dm brings a broad everyday retail assortment together across care, household and food categories.

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Brand family

Balea

Retail

Balea focuses on accessible routines for body, face and hair care.

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Brand family

denkmit

Retail

denkmit serves laundry, cleaning and household-maintenance routines.

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Brand family

S-quito

Retail

S-quito free addresses insect-protection needs for outdoor and home use.

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Brand family

Dontodent

Retail

Dontodent is focused on daily oral-care routines and accessories.

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Brand family

ALANA

Retail

ALANA focuses on baby clothing and textile essentials for families.

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Brand family

Visiomax

Retail

Visiomax covers eyewear, lens care and related optical accessories.

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Brand family

trend !t up

Retail

trend !t up is a colour-cosmetics range for everyday make-up routines.

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Brand family

ebelin

Retail

ebelin provides beauty tools and accessories for personal-care routines.

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Brand family

Sportness

Retail

Sportness covers sports-nutrition products for active routines.

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Brand family

SEINZ.

Retail

SEINZ. is a men’s care range shaped around straightforward daily use.

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Brand family

No Planet B

Retail

No Planet B connects personal care with a sustainability-led product perspective.

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Brand family

Dein Bestes

Retail

Dein Bestes covers food and everyday supplies for companion animals.

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Brand family

dm home

Retail

dm home brings household and lifestyle essentials into the dm range.

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Brand family

Profissimo

Retail

Profissimo focuses on practical household and cleaning helpers.

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02 / Brand portfolio

Other brands in the WIDER portfolio

Brand identity

SOS / S+S

Health & beauty

SOS / S+S is presented as a health-care range requiring careful product-level information.

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Brand identity

HEITMANN

Home care

HEITMANN serves household, laundry and textile-care routines.

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Brand identity

Kneipp

Health & beauty

Kneipp develops body-care products associated with a nature-oriented care tradition.

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Brand identity

Saphir

Leather care

Saphir specialises in care products for shoes and leather goods.

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Brand identity

Tarrago

Leather care

Tarrago offers shoe and leather-care products for maintenance and renewal.

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Brand identity

Speick

Health & beauty

Speick builds personal-care ranges around its distinctive botanical heritage.

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Brand identity

IMPRESAN

Home care

IMPRESAN presents hygiene products for household and personal-care contexts.

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Brand identity

ilon

Health & beauty

ilon covers topical-care products for everyday skin-care routines.

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Brand identity

Purecare

Sleep wellness

Purecare develops bedding and protection solutions designed around cleaner, cooler and more comfortable sleep.

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Brand identity

Laboratory

Health & beauty

Laboratory remains in the portfolio while its public identity and range are being confirmed.

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Brand identity

Famille Mary

Food

Famille Mary works with honey and bee-derived food traditions.

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Brand identity

SeeMom

Mother & baby

SeeMom remains in the portfolio while its mother-and-baby scope is being confirmed.

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Discuss your brand’s development in China.