Personal care and beauty
dm brings together multiple own brands across skincare, hair care, make-up and personal care.
Brand family
dm
dm brings a broad everyday retail assortment together across care, household and food categories.
01 / Brand overview
dm is a well-known German retailer for everyday essentials, bringing together a wide selection across personal care, household and food categories for the whole family.
- Category
- Retail
- Origin
- Germany
02 / Brand positioning
A better everyday life starts with dm.
03 / Core categories
Health and wellbeing
Products and brand ranges supporting everyday health and wellbeing needs.
Baby and family
Ranges for babies, children, parents and everyday family routines.
Household, food and lifestyle
Own-brand ranges spanning household care, organic food, pets and lifestyle categories.
04 / Frequently asked questions
What does the dm range cover?
dm covers personal care and beauty, health and wellbeing, baby and family, household, food and lifestyle. The exact assortment, product names and availability may vary by market.
What is the relationship between dm and the brands shown here?
dm is the principal retail brand. The portfolio shown here includes dm own brands across personal care, health, family, household, food, pets and lifestyle categories.
Is every dm product shown on dm.de available in China?
Not necessarily. Assortment, compliance status, packaging and availability may differ by territory. Please refer to the officially marketed local range.
05 / Official sources and update date
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