Case studies

Capability, described by work actually done.

Records are grouped under five capability dimensions: online operations, offline distribution, promotion and content, IP protection, and supply-chain coordination. Brand names and figures appear only where publication permission and verifiable evidence exist.

Online operations

Running the platform storefront as a business: listings, pricing and promotion discipline, platform rules, service scripts and a fixed review rhythm.

Related service

Tmall new ampoule-products ranking, balea hyaluronic ampoule serum at No.1

Douyin imported face-oil ranking, Kneipp organic grapefruit oil at No.1

Online operations · Since 2015

From store opening to a reviewable operating rhythm

The storefront is run as a business, not a listing page: product and content assets are built to the platform’s actual rules, pricing and promotion follow a written calendar, and the week is reviewed against an open issue list. The attached screenshots are live captures of platform leaderboards — the balea hyaluronic ampoule serum ranked No.1 on Tmall’s new ampoule-products list, and Kneipp organic grapefruit oil held No.1 on Douyin’s imported face-oil, essential-oil and personal-care gold lists. Leaderboard positions and sales figures remain those shown by the platforms; we do not rewrite them as our own claims.

balea × Kneipp · European personal-care brands

Offline distribution

Turning a distributor list into a governed channel map: authorization boundaries, price order, territory and review points.

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S-Ö-S pallet display at Costco Suzhou store

S-Ö-S skin antiseptic spray on the shelf at Metro

Offline distribution · Since 2018

From a distributor list to a governed channel map

WIDER has strong offline distribution capabilities. The attached photos are field shots: S-Ö-S pallet displays at Costco Suzhou and shelving at Metro, the ilon soothing-balm display at Costco Minhang, Kneipp and IMPRESAN endcap displays, and S-Ö-S sold onboard high-speed train carriages. Display execution follows the agreed channel plan, and store and date details are recorded in one visit file.

S-Ö-S × ilon × Kneipp × IMPRESAN · European personal-care and home-care brands

Promotion and content

From confirmed brand meaning to Chinese-market language: reusable content assets, creator collaboration standards and channel-ready formats.

Related service

Kneipp body wash featured in Li Jiaqi’s livestream

Creator collaboration with Vanessa Zhang (22.2M followers)

Promotion and content · Since 2016

From literal translation to a reusable content system

WIDER works extensively with the industry’s top-10 creators and celebrities. Conversion rates are strictly controlled, traffic is captured end to end, and hit products are built. The attached images show the results: Kneipp featured in Li Jiaqi’s livestream, content collaborations with Vanessa Zhang (22.2M followers), Xiong Naijin (3.9M) and Wu Qianyu (5M), and a full brand-image poster launched with Luo Yonghao’s team, carrying the brand promise through its ambassador lineup.

Kneipp × SOS · European personal-care brands

IP protection

Systematic monitoring of counterfeit, replica and unauthorized brand-asset use, evidence archiving, and coordinated enforcement with rights holders and qualified counsel.

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WIDER traceability system supporting sales — end-to-end code recording and query platforms

Stacks of notarised certificates and sealed evidence parcels

IP protection · Since 2021

Systematic counterfeit monitoring and evidence archiving

WIDER works closely with brand owners to crack down hard on replicas, counterfeit products and unauthorized use of brand assets. Activity is monitored across platforms within the agreed scope and on a fixed rhythm, and every lead is logged with its date and evidence. Complaint materials are reviewed by WIDER’s legal function before submission, and formal enforcement is routed to cooperating external law firms. In parallel, the WIDER traceability system supports the sales system with price control and archiving, so illegal activity turns from a stream of alerts into a tracked case file.

European personal-care brand (anonymised at the brand’s request)

Supply-chain coordination

Making cross-border nodes visible — stocking, customs, warehousing, delivery and exception handling — so the brand always knows where its goods are.

Related service

Supply-chain coordination · Since 2015

From purchase order to inbound warehouse: making the nodes visible

A shipment passes through suppliers, freight forwarders, customs brokers, bonded warehouses and platform warehouses. WIDER’s supply-chain department brings more than ten years of import-coordination experience, and has upgraded across the board for the AI era: it handles massive volumes of data and coordinates finance, business and other teams more efficiently to keep goods moving. Against the requirements of different platforms and channels, it meets those needs and supplies the data reference that decisions depend on.

WIDER supply-chain department, live shot

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