Face make-up
Complexion products supporting different finishes and make-up looks.
Brand family
trend !t up
trend !t up is a colour-cosmetics range for everyday make-up routines.
01 / Brand overview
trend !t up offers a wide variety of colour cosmetics, inviting you to explore different looks and express your own sense of style with ease.
- Category
- Retail
- Origin
- Germany
02 / Brand positioning
Play with colour. Create your own look.
03 / Core categories
Eye make-up
Mascara, eyeliner, eyeshadow and eyebrow products.
Lip colour
Lipsticks, glosses, liners and other colour formats.
Nails and seasonal looks
Nail products and trend-led collections for changing looks.
04 / Frequently asked questions
What does the trend !t up range cover?
trend !t up covers face make-up, eye make-up, lip colour, nails and seasonal looks. The exact assortment, product names and availability may vary by market.
How should trend !t up make-up be selected?
Select products by desired finish, shade and application area. Check ingredients, directions and any eye- or lip-area restrictions on the individual product.
Is every trend !t up product shown on dm.de available in China?
Not necessarily. Assortment, compliance status, packaging and availability may differ by territory. Please refer to the officially marketed local range.
05 / Official sources and update date
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