Brand identity

HEITMANN

HEITMANN serves household, laundry and textile-care routines.

01 / Brand overview

HEITMANN offers cleaning and care products for the home, laundry and textiles, helping fabrics throughout the home look fresh and renewed.

Category
Home care
Origin
Germany
Founded
1874

02 / Brand positioning

A gentle, thorough clean for every part of the home.

03 / Core categories

Laundry care

Specialist products for whites, colours, stains and textile-care challenges.

Household cleaning

Targeted cleaners for defined household surfaces and tasks.

Descaling and appliance care

Products for limescale removal and maintenance of suitable household appliances.

HEITMANN pure

A range translating familiar household ingredients into focused cleaning formats.

04 / Frequently asked questions

What does the HEITMANN range cover?

HEITMANN covers laundry care, household cleaning, descaling and appliance care, heitmann pure. The exact assortment and availability may vary by market.

How should HEITMANN specialist cleaners be used safely?

Match the product to the material and task, observe dosage and hazard information, and test material compatibility where instructed. Never mix cleaning products unless explicitly directed.

Is every HEITMANN product shown on the international brand website available in China?

Not necessarily. Assortment, compliance status, packaging, claims and availability may differ by territory. Please refer to the officially marketed local range.

05 / Official sources and update date

Page updated: