01
Maintain approved brand facts
Keep current records of names, logos, product materials, approved channels and relevant ownership information. Versioning and dates matter because evidence is easier to evaluate when its context is clear.
02
Record observations without overstating conclusions
When an issue is observed, retain the location, date, source and the material as found. Avoid characterising conduct or predicting a result before qualified legal, regulatory or platform review.
03
Escalate through the right specialists
Evidence organisation supports responsible decisions; it is not a substitute for legal advice. Brands should work with qualified specialists where legal, regulatory or enforcement questions arise.