01
Define each channel’s purpose
A channel plan starts with the role a channel is expected to play for the brand, not only its sales potential. Audience, assortment, service expectations and brand presentation all shape that role.
02
Make boundaries visible before activity expands
Teams can document price, assortment, content, data and escalation expectations in a way that is practical for the partners involved. The aim is not unnecessary control; it is shared clarity and a usable basis for review.
03
Review the system, not only individual transactions
A regular governance rhythm helps teams identify overlap, missing information and decisions that need escalation. Commercial and legal questions should be reviewed with appropriate qualified advisers where necessary.