01
Meaning comes before wording
Literal translation can preserve words while losing the intended meaning. Teams should start with the customer question, category language and the brand promise that must remain intact.
02
Build an approved content system
A usable system connects source facts, terminology, examples, approval owners and update responsibilities. It gives local execution a dependable reference rather than a one-time translation file.
03
Keep claims within approved boundaries
Product, efficacy, compliance and legal claims require particular care. When local wording changes a claim’s meaning or scope, it should be reviewed through the appropriate approval process.