Focused on European Brands, Deeply Cultivating the Chinese Market

Welcome To WIDER

Connecting
European Excellence

Premium import solutions for
German and European brands

Ready to Explore Our Services?

Our Portfolio

Integrated
Brand Services

WIDER operates an omni-channel sales system and possesses profound insight into European brands. Through 15 years of continuous development, we have established our own comprehensive ecosystem with fully integrated capabilities.

From brand introduction to brand incubation, we are supported by a mature logistics management system, specialized marketing and digital operations teams, as well as dedicated intellectual property protection and enforcement departments - all working cohesively to safeguard the core interests of our partner brands.

Import

WIDER has over 15 years of experience in import and sales.

We specialize in importing European brands through both general trade and cross-border e-commerce models. Our core business spans cosmetics, personal care, health products, home care, and maternal & child products, with annual import volume exceeding RMB 100 million.

Supply Chain

WIDER works with warehouses across 35 bonded zones.

We specialize in providing one-stop domestic logistics and warehousing services for cross-border e-commerce products. Simultaneously, we deliver timely, reliable, and professional regulatory and market access information to resolve customers' trade and compliance challenges.

Digital Marketing

The Digital Marketing Center under the WIDER Ecosystem

Our digital marketing team has more than 40 employees across four core departments: Media Delivery, Big Data Marketing, Creative Content and CRM Services. We provide end-to-end marketing support, from strategy development to campaign execution.

E-Commerce

Over 10 years of multi-platform operational expertise

Our professional e-commerce team provides online brand operations for international partners, helping brands enter the Chinese market, build local awareness and achieve sustainable sales growth.

Why Choose Our Import Solutions

Focused on European Brands, Deeply Cultivating the Chinese Market

With over 15 years of import experience, we offer comprehensive brand localization strategies and a sales network covering all channels. Our expertise ensures seamless market entry and sustainable growth for European brands in China.

One-Stop Brand Protection, Building Brand Reputation Together

WIDER's dedicated legal team provides complete protection for brands entering the Chinese market. We go beyond import and sales—we focus on the safe and healthy development of your brand in China, safeguarding your intellectual property and market position.

From Cross-Border E-Commerce to General Trade, Efficient Execution

Our fully certified supply chain adapts promptly to Chinese customs and regulatory policies. We ensure safe and efficient execution of every order, whether through cross-border e-commerce or traditional general trade channels.

Ready to Expand Your Market?

Let us join hands to propel premium European brands forward, leveraging WIDER's core ecosystem to successfully fuel your business growth!

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Performance Showcase

Brands with Exclusive General Agency in China